Book Release Tips

My debut novel, Betrayal of the Band, released in August. Yay! Through the last month, I discovered a few marketing successes that caught me by surprise, and I wanted to share.

First off, marketing is not a strong area of mine, since it requires talking to strangers. Strangers who might reject you. But with the help of family and friends who love me (more than I expected!), I’ve managed to do some successful marketing. 

1. A Local Press Release. When the book officially released on August 11, a friend wrote a press release for me. Totally unexpected, and not something I’d even considered. She sent the release into the paper and the news stations. The paper printed it the following week, and I was invited to attend an authors’ day at an education conference happening in October and received a congratulations postcard from the Friends of a local library. Also, the press release included two book signing events I had scheduled, and a local bookstore owner attended one to invite me to do a signing or event at his store. So notifying local news agency of a release can generate marketing opportunities!
2. Book Signings. Bookstores are the obvious ones, but depending on your publisher, Barnes and Noble or other big booksellers may not be an option. But bookstores aren’t the only places to sell books. Local businesses like to be involved in their community, and you, a local author, are a member of the community, a really awesome member of the community because you actually wrote and published a book. Don’t confine book signings or selling to bookstores only. If your community has a First Friday or other regular event where businesses stay open later and/or offer special events to entice customers, ask about doing a signing there. If the book features a tea drinker, talk to a local tea shop. If the book features a musician, talk to music stores. Get creative. Readers don’t only shop at bookstores.
3. A Party. Throw a party and celebrate your accomplishment! This party can be big or small, real or online. Whatever kind of budget or resources you have, use them to invite everyone who has support you and encouraged you and gotten excited for you to help celebrate. I don’t know if the party I hosted was a big success as far as marketing and sales go, but the event was a boost for me, and a chance to celebrate with people I love while also introducing a few new readers to my book. And any opportunity that involves cupcakes and prizes has to fun for everyone.

What about you? Any book release and marketing successes? Any big plans for a debut release? 

Sarah Tipton is a writer of Christian Young Adult fiction. Her debut novel, Betrayal of the Band, released in August 2017. Visit sarahtiptonbooks.com to connect.